Adapting to International Flavours – McDonalds

If you are expanding your business internationally you always have to adapt to the country you move to. Have this in mind for all parts of your business – legal issues, employees, financial environment and of course your product for a new target group. There are of course a lot more categories which have to be overviewed when your business is going abroad and I will talk about them in future posts. Of course this also is true for Global Players and since I was hungry and went to McDonald’s today I explored that they offer a Scorcher Peri Peri Burger(Chickenburger with spicy sauce) here in Australia which I have never seen in Germany or the US before. Continue reading

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