Adapting to International Flavours – McDonalds

If you are expanding your business internationally you always have to adapt to the country you move to. Have this in mind for all parts of your business – legal issues, employees, financial environment and of course your product for a new target group. There are of course a lot more categories which have to be overviewed when your business is going abroad and I will talk about them in future posts. Of course this also is true for Global Players and since I was hungry and went to McDonald’s today I explored that they offer a Scorcher Peri Peri Burger(Chickenburger with spicy sauce) here in Australia which I have never seen in Germany or the US before. Continue reading

A Story about Cultural Taboos – Part Two

South and Central Africa

Within the last month George met with his friend Mitt and they travelled together to some African countries in the central and southern regions as well as to the surrounding Islands. Unfortunately George didn’t learn from his former mistakes in Oceania and he forgot to inform himself about the cultural taboos waiting in this part of the world. Continue reading

7 Billion and you?

There is another interesting website showing us how big this world really is. On 7 Billion & Me you can see the current population of the world and you can put in your date and place of birth and your gender after clicking the “Get Started” button and they will tell you interesting things about: Continue reading

A Story about Cultural Taboos – Part One

Australia and Oceania

The Journey of Global TaboosThere are so many risks to drop a brick during your travels or your negotiations in a foreign country. Therefore the best thing is to know the taboos of the country before you start your trip. In the next weeks these taboos will be the topic of my Blog. Our main character George will start his long journey in Australia and Oceania.

Not so long ago George started his world travel in Australia and New Zealand. As he learned from the mistakes of his father from 1992 he never showed the V-Sign (with the palm inwards) towards the citizens. Fortunately he was informed well enough not to use a raised middle finger instead which is even more aggressive. Continue reading