Adapting to International Flavours – ALDI

This week I remembered the time in Australia when I really wanted to eat something familiar from Germany and suddenly in Mooloolaba I found an ALDI store and I took my chance to eat German Sausages and some German Sweets. And I was surprised how similar the product portfolio was to the German stores. This brought me to the idea to post about the adaptation of this supermarket within the countries it already started to expand to. Continue reading

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