Coffee Connector – Connecting Strangers via Coffee

Today I want to write about the coffee connector. It was introduced by the Singapore Economic Development Board (SEDB). It shall help to overcome the awkwardness of the initial contact.

The Coffee Connector recognizes if two people stand in front of it. The customers can step on a platform and enter some personal information about themselves (names, hobbies, position, etc.). You can watch the brewing process with the stranger to get a kind of conversation starter.

The SEDB chose the product of coffee because it is a universal product which can be used almost everywhere in the world for the same purpose. And people often connect drinking a coffee with someone as start building a relationship which can create new opportunities. The SEDB off course created this product to show the importance of Singapore as a location to create a network for global companies and collaboration.

Have a look how the Coffee Connector works and on the idea behind it.

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